In the PR industry, a “deskside”
is a meeting that traditionally takes place between a brand or
person and a journalist at their desk. During COVID-19, this was flipped
on its head when these visits were required to be virtual. Our team
figured out that we could do these visits from anywhere in the
world—literally from Kansas to Dubai. And so, we did. And it worked! If
you own or work for a small to medium-sized business and don’t live in
the media epicenters of NYC or LA, this is your chance to grow your
business without having to be local.